Words That Work

Words That Work includes specific copywriting tips, tactics and phrasing that makes your pricing seem like a true bargain. Instead of fixating on your price tag, your prospects will see your unique benefits. They’ll understand why your product or service is well worth the money — even if your prices are higher than the competition’s.
Plus, you’ll learn how to include key unique benefits in your copy – not just features, tech specs and descriptions of what you’re selling but the powerful reasons why your prospects should select your product or service.
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