The Robert Collier Letter Book

The Robert Collier Letter Book–is one of the great classics of copywriting know-how…It’s a gold mine.
You will learn:
How to find the magic words that make people buy.
The 6 prime motives of human action and how to use them to make people buy your product.
What the first thing is that you must do regardless of what product or service you are writing about.
How to put a powerful hook into your sales copy and the only two reasons why your reader will do what you say.
How one salesman sold more than $250,000,000.00 worth of yachts using direct mail, some of them selling for more than 10 million dollars each.
About an interesting letter that pulled over 10 per cent in orders.
and much more
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