The 22 Laws of Category Design

This book is precisely crafted for visionary entrepreneurs, marketers, leaders, solopreneurs, and consultants who crave exponential impact.This guide is tailored for those committed to reshaping the future and generating unparalleled value.The 22 Laws of Category Design challenges conventional business wisdom, providing a roadmap to becoming a Category King or Queen.Learn to create and redefine categories using a unique POV, Languaging, and a dynamic marketing strategy known as a Lightning Strike.The book offers 11 in-book exercises to immediately apply these principles, encouraging a shift in thinking, defying business norms, and driving company growth.