[LYNDA] – Creating a Business Plan

The process of defining your business, researching the market, and determining your product.
A sample business plan is provided, so you can follow along with the development of a real-world company.
Topics include:
Defining the problem your business solves
Determining your product and revenue model
Understanding customers and the competition
Developing and delivering your product
Branding and marketing
Managing production and operations
Avoiding business plan pitfalls
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