How I Raised Myself from Failure to Success in Selling

A business classic endorsed by Dale Carnegie, this book is for anyone whose job it is to sell.
Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.
Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected.
He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson.
No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on.
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